World War 3.0:
Microsoft and its Enemies by Ken Auletta (2001). This book chronicles the great struggle between the government’s antitrust regulators and Microsoft over reining in the company’s monopolistic practices. Microsoft founder Bill Gates, government attorney David Boies and Judge Richard Posner come into sharp focus in this epic story. Auletta’s ability to gain access to the top titans of business and be a fly on the wall during their key moments is unmatched. The tale showed what happened when a hodge-podge of individuals stood up against the most powerful company in the tech industry and turned the tables on it. A moment that will make you squirm is when Craig Barrett, then the CEO of Intel, bore down hard on his loose-cannon technologist Steven McGeady, not to testify against Microsoft and Gates. McGeady stood his ground and testified.
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