The Facebook Effect:
The Inside Story of the Company That is Connecting the World by David Kirkpatrick (2010). This tale chronicles the founding of Facebook by Mark Zuckerberg and the enormous consequences that resulted from seemingly small decisions. Those decisions moved Facebook from a dorm room to a sprawling empire with nearly a billion users. The story is probably a lot closer to the truth than Ben Mezrich’s The Accidental Billionaires, a fictionalized account of the Facebook story that became the basis of the Oscar-nominated film The Social Network. Kirkpatrick had the full cooperation of Facebook’s executives and its investors. Kirkpatrick captures the flavor of excitement that was buzzing throughout Silicon Valley during the rise of social networking. He notes how executives came and went while Zuckerberg survived. Owen Van Natta, for instance, negotiated a deal to sell Facebook to Yahoo for $1 billion, only to have the deal vetoed by the cherubic-faced Zuckerberg.
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