Free:
The Future of A Radical Price by Chris Anderson (2009). Freemium has become the battle cry of a whole generation of app and game publishers who are disrupting the purveyors of ordinary software or console games. Anderson followed up on his The Long Tail by following up on its impact and how businesses can profit more by giving things away than they can by charging for them. Free, or freemium, is a business strategy that has come into its own in the age of the internet, when competition has been flattered and prices have cratered like never before. You have to be a student of Ray Kurzweil (see below) to see the impact of exponential technologies. A transistor that cost $10 in 1961 now is part of an Intel chip with two billion transistors that sell for $300 (making the price per transistor virtually free, or 0.000015 cents). Companies have a recognized the power of freemium business models have because monumental. They include Google, Facebook, Zynga, Twitter, and a host of other internet firms. The book’s appendix has a bunch of different variations on giving something away for free and charging for something else.
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